Bly-ChiChi: Red Carpet Run-Down: Brit Awards 2014

With the Brit awards fresh in the tabloids today I thought it would be both appropriate and predictable to base this post on nothing other than the event itself.

I wasn't there, obviously. However thanks to the delights of social media, and predominantly the mail online, it's almost as if I was.

The evening appeared to be filled with fire, Beyonce, James Cordon making every situation where he was interacting with other human beings extremely awkward and of course, some magnificent and mildly disturbing clothing choices showcased on the red carpet.

For designers, having one of their pieces on the red carpet is extremely important. Even more so is getting it to attract the right amount of media attention, at a bid to broaden the body of potential clientel and gain the brand further recognition as an established label. The sad aspect of this whole process is that a designer could put a lot of funding and hours into creating these original one off pieces for the celebirty to potentially not even have them worn. The celebrity will have an abundance of designers doing the same thing for them, so will be spoilt for choice. Tough life hey?

With this in mind it all begins to make sense. When you look at celebrities sauntering down the red carpet in something that resembles Brighton pier, it makes you realize why some go to such extreme lengths to make their work stand out, Is it really about using their creative license to their full potential, or all about winning? Even those who are at the forefront of fashion still have to bare their teeth and fight to gain acceptance, when we all may have been thinking they'd just been smoking something funky and then let loose on a sewing machine.

The Brits last night was no exception, and to highlight this here are 10 outfits that stood out for me the most at the Brits (followed by my thoughts to what the design could have potentially be based on)....

1. Fearne Cotton