Little Boys Lost

           

For the past 3 months I have have been learning the ropes at a luxury clothing boutique in the kooky area of Shoreditch, so I thought I would introduce to you 3 of my favourite men in London.. Ben, Gary and Mao-Cho (the dog)..These three are the clever and creative team who have brought Lost Laundry to the edgy East End of London.
 
However, many of you may browse the online site or shop not knowing the journey that this lovely little business has been on, so I am going to enlighten you on how it has grown from a small weekend stall in Camden Market to the exquisite boutique it is today.
 
The Lost Laundry begun back in 2006 when Gary has his own stall in Camden Market, selling second hand pieces of clothing. Around a year later this evolved into an online business, which Ben joined in 2008. The name ‘Lost Laundry’ derived from the concept behind the business, which is the idea that everyone has something in their wardrobe that they have bought but never worn, lost at the back of their closet (we are all guilty of this, I have several items which have gathered more dust than my windowsill). So their original business was like a shelter for clothes, re-homing all the beautiful yet unappreciated attire from around London.
 
From this the business developed into the boutique you’ll find if you stroll along Cheshire Street (just off Brick Lane) today, keeping the name but expanding the stock, opening in 2012, which instead of selling on second hand items brings new past season designer clothing with an emphasis on runway collection pieces to the streets of Shoreditch.

                                        
 
The shop itself is an inviting and quirky establishment, with an inviting atmosphere, stunning stock and luscious smelling candles Lost Laundry is one of a kind and a fantastic break from the over large and over crowded high street stores you curse and swear at on a Saturday morning. Selling mainly one off individual pieces, it’s more a treasure trove than boutique, and a great place to find one off mesmerising pieces that no one else is likely to own.
 
Male or female, if you are looking for something that is going to be original, unique and an investment then Lost Laundry should be your first port of call in London! Not only could you be introduced to that coat you’ve been searching for the upcoming winter or THE dress you’ve been seeking for your works Christmas party, but also you’ll get to meet a really friendly dog!

http://www.lostlaundry.co.uk